BAckground
Acer Predator is the high end gaming sub-brand of Acer. They needed a full set of marketing assets for their gaming desk and chair, including product photography, lifestyle photography, and copywriting.
problem
The Predator brand is positioned as a high-end gaming brand priced significantly higher than the Acer Nitro brand. The brand colors, look and feel, and copywriting needed to follow the brand positioning as the high-end product for "hardcore" gamers.
solution
After finding the right modeling talent, we set up a photoshoot using the highest quality photo setup possible. We also designed the shoot to showcase several of the gaming desk and chair's unique selling point, such as the cup holders and reclining function.
Impact
The photo assets are currently published all over the internet, where Acer is selling the gaming chair and desk in multiple regions, and at a premium price.
